A wave of excitement is building as the WNBA teams up with a top pop culture brand to launch a new line of collectible figures that celebrate some of the league’s biggest stars.
In this unique partnership, four of the WNBA’s most dynamic athletes will be featured as stylized figurines, giving fans a new way to connect with the game and its personalities.
WNBA Teams Up With Funko To Immortalize Its Stars
On May 7, 2025, the WNBA and Funko unveiled their first-ever collaboration, marking a major moment in sports collectibles. The launch includes figures of A’ja Wilson (Las Vegas Aces), Angel Reese (Chicago Sky), Breanna Stewart (New York Liberty), and Caitlin Clark (Indiana Fever).
Each player is featured in her team uniform, holding a basketball in Funko’s signature design style, aimed at both collectors and WNBA fans. Funko CEO Cynthia Williams expressed her enthusiasm, saying, “We are incredibly excited about this relationship.”
This move underscores the WNBA’s growing cultural presence and the increasing popularity of its athletes as brand ambassadors. It also taps into the rising demand for women’s sports merchandise, giving fans a fresh, tangible way to celebrate their favorite players.
Caitlin Clark and Angel Reese Fuel 1,000% Surge in Merch Sales
This Funko collab couldn’t come at a better time for the WNBA, which is riding a huge wave of popularity, largely thanks to 2024 rookies Clark and Reese. According to a report, these two helped spark a jaw-dropping 1,000% jump in league merch sales just three months after they were drafted in April.
Overall, WNBA sales surged by 500% in the first half of 2024 compared to the previous year, with Clark and Reese driving the spike in player-specific merchandise.
And it’s not just about the merch. The 2024 season saw over 400,000 fans show up to games in May alone — that’s the highest turnout in 26 years. Add in a massive new $2.2 billion media rights deal that runs for 11 years, and it’s clear the league is leveling up in a big way. A lot of that momentum comes from the star power and marketability of players like Clark and Reese, who are helping reshape the future of women’s basketball.
The WNBA’s partnership with Funko is a moment in history. The league’s popularity is off the charts, and stars like Clark and Reese are involved. Funko’s impact is evident in its contribution to a 1,000% leap in merchandise sales, making these Funko Pops a great trinket to celebrate the epoch-making time in women’s basketball.
