When Caitlin Clark joined the Indiana Fever in 2024, the WNBA didn’t just get a star — it caught lightning in a bottle. Her deep-range shooting, electric court presence, and record-setting rookie season turned her into an overnight sensation. She earned accolades, including WNBA Rookie of the Year and an All-Star selection.
But months after the 2024 season ended, Clark is still making headlines, and now, it’s about her jersey sales.
Caitlin Clark Above Most Greats in Jersey Sales
In a stunning reveal, Clark finished second overall in basketball jersey sales for 2024, beating out global icons like LeBron James, Luka Dončić, Anthony Edwards, and Jayson Tatum. The only player ahead of her was none other than Stephen Curry, the undisputed 3-point king of the NBA and a four-time NBA champion.
The coincidence couldn’t be more poetic: two generational sharpshooters sitting atop the jersey sales leaderboard.
Caitlin Clark had the 2nd highest jersey sales of any basketball player to end 2024, trailing only Steph Curry 🤯 pic.twitter.com/6FU7xVoZMy
— Clark Report (@CClarkReport)
Clark’s impact in 2024 was seismic. She averaged 19.2 points, 8.4 assists, and 5.7 rebounds per game as a rookie. Her 122 3-pointers set a new single-season record for a WNBA rookie, establishing her as a long-range threat from Day 1.
More importantly, her presence helped drive a huge jump in WNBA viewership and ticket sales. Last season, the league averaged 657,000 viewers per game. Twenty-two games topped one million viewers on ABC, ESPN, ESPN2, ION, CBS, and NBA TV. According to StubHub, ticket sales were up 93% from 2023.
Meanwhile, Curry continues to make his case as the NBA’s greatest shooter of all time. In the 2024-2025 regular season, he averaged 24.5 points, 6.0 assists, and 4.4 rebounds per game. As Golden State fights through the Western Conference playoffs, facing the Houston Rockets, Curry remains the heartbeat of the franchise.
The symbolic connection between Clark and Curry goes beyond stats. They’re both changing the way basketball is played — stretching defenses, redefining range, and inspiring the next generation. With the 2025 WNBA season just around the corner, don’t be surprised if Clark snatches the top spot next time.
If you’re surprised Clark shot into the top two in jersey sales, you probably haven’t been paying attention. Signs pointed to this back in July 2024.
The Indiana Fever dropped Clark’s All-Star Game jerseys ahead of the WNBA’s midseason showcase. Available in two vibrant styles — classic black and a striking pink — these Swingman jerseys were priced at $130. The hype was real. Within just 15 minutes of release, both versions were completely sold out.
That kind of demand speaks volumes, not only about Clark’s rising star but about the wave of excitement she’s bringing to the league. The 2025 WNBA season tips off on May 16. With the league’s eyes on Clark, one thing’s for sure: this is just the beginning.
