Unrivaled CEO and co-founder Alex Bazzell has outlined the league’s expansion plans after its valuation climbed to $650 million. This is almost double its $340 million valuation from September 2025.
The valuation comes after a Series C funding round led by Ten Pillars Sports Fund, with notable investors, including Carmelo Anthony, Geno Auriemma, Trae Young and more.
Unrivaled CEO Alex Bazzell Touches on Expansion Plans After Reaching $650 Million Milestone
Unrivaled’s second season got off to a rocky start after the league saw its ratings dip in comparison to its inaugural season.
But the support from fans was clear to see after the league moved beyond its 1,000-seat Sephora Arena in Miami and sold out NBA arenas in Brooklyn and Philadelphia.
Capitalizing on the momentum, Bazzell says the league plans to host eight tour stops in its third season in 2027, according to a report from Front Office Sports.
Bazzell also revealed that the league plans to move out of Sephora Arena by 2028, citing its outgrowing the 1,000-seat venue.
A major milestone and historic accomplishment 👑
We’re building for the future and bringing everyone along with us. Thank you to our new and returning investors! pic.twitter.com/ElsaT43htt— Unrivaled Basketball (@Unrivaledwbb) August 26, 2026
Despite the move toward larger venues, Bazzell has reassured fans that Unrivaled wants to preserve its “intimate” atmosphere.
The 3-on-3 league offers the W’s players an alternative to staying on top of their game during the offseason while also avoiding overseas contracts. They offered the players six-figure salaries in January 2025, a time when the WNBA’s minimum was still under $70,000.
Co-founded by Breanna Stewart and Napheesa Collier, the league has established itself as player-driven, with many players even holding equity stakes.
MORE: NBA Legend Michael Redd Gets Candid About Unrivaled Viewership Numbers Being Down
But the 3-on-3 league will face competition in its third season with Project B, a new global basketball league, set to debut in late 2026. The new league also has notable players from the W, including Nneka Ogwumike, Sophie Cunningham, Azzi Fudd, Alyssa Thomas, and more.
But Bazzell remains focused on his own league, revealing that 90% of their players for the 2027 season have already been signed.
With a new valuation milestone and next season’s roster almost in place, the league looks set to enter its next phase of growth with plenty of momentum.
Despite those plans for rapid expansion, Bazzell and the rest of the leadership appear determined to maintain its player-first identity while reaching a wider audience, even as new competition emerges in the women’s basketball landscape.
