Tennis players often have sponsorship deals with luxury watch companies. Among them, Novak Djokovic is sponsored by Hublot, while his opponent in the 2026 Australian Open final, Carlos Alcaraz, is part of the Rolex family.
Djokovic officially joined the Hublot team as a brand ambassador in August 2021. He is among sporting icons like Pelé, Kylian Mbappé, and Usain Bolt. Meanwhile, Alcaraz became Rolex’s global brand ambassador in January 2022.
Let’s take a closer look at the luxury watches worn by the 2026 Australian Open finalists, Djokovic and Alcaraz, at the Grand Slam tournament.
1) Novak Djokovic – Hublot Big Bang Tourbillon watch:
In 2026, Hublot launched a trilogy of Big Bang Tourbillon Novak Djokovic GOAT Edition watches to celebrate the Serb’s historic achievement of 101 career titles. Three color variations were released: blue, orange, and green, inspired by the surfaces of the four Grand Slam tournaments. Djokovic will wear the blue edition during the two hard-court Grand Slams: the Australian Open and the US Open.
The 24-time Grand Slam champion will wear the orange watch at the French Open and the green edition at the Wimbledon Championships.
At the Melbourne Major, Djokovic has been wearing the Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition watch in blue. This watch features a three-dimensional lattice that mimics the strings of a tennis racquet.
The strap of the watch is made of white calfskin leather with white stitching, designed to resemble tennis racquet grip tape. The watch retails for approximately $121,000 and is built to withstand real match-play conditions, making it water-resistant as well.
2) Carlos Alcaraz – Rolex Daytona Cosmograph:
Alcaraz is one of several tennis players sponsored by Rolex. Other tennis players associated with the Swiss luxury watch company include Roger Federer, Jannik Sinner, Iga Świątek, Coco Gauff, and Taylor Fritz, among others.
This year at the Australian Open, Alcaraz is sporting the Rolex Oyster Perpetual Cosmograph Daytona watch in 18ct yellow gold. This timepiece features a turquoise blue and black dial with snailed counters, an Oysterflex bracelet, and a black Cerachrom bezel with a tachymetric scale.
The World No. 1’s Rolex watch includes a Chromalight display that emits long-lasting blue luminescence, is waterproof, and retails for approximately $42,000.
Meanwhile, on the tennis side, Djokovic is seeded fourth at the 2026 Australian Open. He advanced to the final by defeating Pedro Martínez, Francesco Maestrelli, Botic van de Zandschulp, Jakub Menšík, Lorenzo Musetti, and Sinner.
On the other hand, Alcaraz, the top seed at the Melbourne Major, secured his place in the final against Djokovic by beating Adam Walton, Yannick Hanfmann, Corentin Moutet, Tommy Paul, Alex de Minaur, and Alexander Zverev.
Djokovic and Alcaraz have faced each other nine times on the ATP Tour, with the Serb winning five of those encounters. Their most recent match was in the semifinals of the 2025 US Open, where Alcaraz emerged victorious with a score of 6-4, 7-6(4), 6-2.
