When Colorado Buffaloes HC Deion Sanders steps up to a microphone, you know something entertaining is about to happen.
At Big 12 Media Days this week in Frisco, Texas, Coach Prime delivered another classic moment, this time taking a playful shot at Texas Tech HC Joey McGuire while acknowledging the Red Raiders’ financial firepower in the transfer portal.
What Did Colorado HC Deion Sanders Say About Texas Tech HC Joey McGuire’s Spending?
According to a recent tweet, when asked about Joey McGuire and the Texas Tech Red Raiders’ recent momentum, Sanders didn’t hold back in his classic playful style.
“Joey got some money! Where you at baby? Spending that money!”
Colorado coach Deion Sanders, asked about Joey McGuire and Texas Tech’s recent investments: “Joey got some money! Where you at baby? Spending that money!”
— Adam Rittenberg (@ESPNRittenberg) July 9, 2025
The comment, delivered with Sanders’ trademark grin, was a light-hearted nod to Texas Tech’s well-funded recruiting and NIL operations, which have become a major storyline in the Big 12.
While Sanders was clearly joking around, there’s real substance behind the humor. McGuire, entering his fourth season at the helm in Lubbock, has quietly turned Texas Tech into a consistent threat in the conference.
The numbers back up Sanders’ playful observation. McGuire has led the Red Raiders to three straight bowl appearances and has won more Big 12 games (16) in that span than any coach in school history. Backed by a bold $55 million athletic budget, the program has gone all-in on NIL deals, high-level recruiting, and top-tier facility upgrades.
In 2024, Tech went 6-3 in Big 12 play, its best conference record since 2009. Alongside Kansas State, Tech is the only active Big 12 team with five or more league wins in each of the last three seasons.
How Does Colorado’s Situation Compare to Texas Tech’s Stability?
While McGuire’s roster looks increasingly stable, Coach Prime is still deep in the rebuilding process in Boulder. With former starting QB Shedeur Sanders off to the NFL and star Travis Hunter also departed, Colorado faces big questions heading into the 2025-26 season.
Sanders brought both Liberty transfer Kaidon Salter and five-star freshman JuJu Lewis to Big 12 Media Days, offering no clear answer about who will start under center.
KEEP READING: Analyst Breaks Down How Joey McGuire’s Texas Tech Eyes On-Field Success as $55M Athletic Budget Signals NIL Ambition
Deion Sanders on quarterbacks Kaidon Salter and JuJu Lewis, who are both at Big 12 Media Days, had more jokes for the crowd.
“We brought both of them because I don’t know which one is going to start.”
“We brought both of them because I don’t know which one is going to start.”
-Deion Sanders on quarterbacks Kaidon Salter and JuJu Lewis, who are both at Big 12 Media Days#GoBuffshttps://t.co/d9jJCNl0k4 pic.twitter.com/lATBfhi3KL
— Bri Amaranthus (@BriAmaranthus) July 9, 2025
The quarterback decision may still be in flux, but what’s not in question is Sanders’ ability to dominate a microphone and keep Colorado in the national conversation.
Despite the jab, it’s clear Sanders respects what McGuire has built at Texas Tech. The friendly exchange highlights how competitive and creative the Big 12 has become in the NIL era. Coaches like McGuire are redefining what it takes to win, and Sanders, always the showman, is embracing the challenge in his own way.
