Kendall Jenner’s Fanatics Sportsbook commercial for Super Bowl 60 leaned into the “Kardashian Kurse” narrative. The 30-second spot (with an 85-second extended version online) featured Jenner burning jerseys from past relationships while referencing betting against her exes.
The commercial aired during Sunday’s matchup between the New England Patriots and Seattle Seahawks. Jenner’s recent Instagram exchange with her ex-boyfriend Devin Booker of the Phoenix Suns previously drew attention across social platforms. Booker commented on a post, writing he would “bet a million” that the Seahawks “get a ring” before Jenner does. She responded by asking about his ankle, and he replied, asking her to “come rub it.”
Kendall Jenner’s NBA Dating History
Jordan Clarkson dated Jenner in 2016 while with the Los Angeles Lakers. He later won Sixth Man of the Year in 2021 with the Utah Jazz.
Blake Griffin dated Jenner from August 2017 to early 2018. He was traded to the Detroit Pistons in January 2018. He has since retired and transitioned to a media role following an abrupt late-career drop-off with the Brooklyn Nets and Boston Celtics.
Ben Simmons dated Jenner on and off from June 2018 to February 2020. The former Philadelphia 76ers No. 1 pick signed with the Los Angeles Clippers in February 2025 after a contract buyout from the Nets. His agent, Bernie Lee, dropped him as a client in September 2025.
Devin Booker dated Jenner from April 2020 to October 2022. The five-time All-Star led the Suns to the NBA Finals in 2021, where Phoenix lost to the Milwaukee Bucks 4-2 after leading the series 2-0.
The Commercial’s Marketing Success
The “Bet on Kendall” campaign generated a surge in app downloads for Fanatics. CEO Matt King confirmed the increase, stating the company had seen downloads accelerate leading up to Sunday’s big game. This came after Jenner appeared on “The Tonight Show with Jimmy Fallon” to announce a $1 million bet on the Patriots.
The viral commercial shows Jenner in a mansion surrounded by portraits of exes with their faces torn out. She then tosses a match into a pile of their jerseys.
“Haven’t you heard? The internet says I’m cursed. Any basketball player who dates me kinda hits a rough patch,” Jenner says in the ad.
“While the world’s been talking about it, I’ve been betting on it. How else do you think I can afford all of this? Modeling?”
The broader Kardashian family’s romantic history with NBA players includes Lamar Odom’s marriage to Khloe Kardashian from 2009 to 2016, Kris Humphries’ 72-day marriage to Kim Kardashian in 2011, and Tristan Thompson’s relationship with Khloe. As such, basketball fans are more than familiar with the A-list family.
