The New York Knicks’ eighth-year guard Josh Hart is making smart financial moves with big contracts, clever investments, and a growing net worth. His NBA earnings are climbing, and he’s tapping into new business opportunities. But just how much is he worth, and where is he investing?
Josh Hart Is Building His Brand Beyond Basketball
In November 2024, Hart became both an investor and brand ambassador for Mela Watermelon Water, aiming to expand the brand’s presence, especially in the New York metro area.
He also landed an endorsement deal with Mike and Ike, featuring a special “Josh Hart 3 Point Mix” edition of the candy, complete with his face on the packaging. Excited about the partnership, he posted on social media: “My dream has come true! @mikeandike big things are coming.”
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Hart is also partnering with O’Keeffe’s Working Hands Cream alongside former college teammate and current Knicks teammate Jalen Brunson. The duo is promoting the product through ads, social media, and their podcast, “Roommates.”
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He’s also working with premium tequila brand 1800 Tequila, showcasing a limited-edition Knicks-themed bottle.
NBA Salary and Long-Term Financial Outlook
According to data from HoopsHype, Hart’s net worth is believed to be around $12 million. For the 2024-25 season, he’ll earn a base salary of $18,144,000.
In August 2023, he signed a four-year, $80.9 million contract extension, guaranteeing him $58.5 million. His average annual salary sits at $20,228,820, with earnings increasing each year:
- 2025-26: $19,472,240
- 2026-27: $20,923,760
- 2027-28: $22,375,280
Beyond his NBA paycheck, Hart is focused on securing his financial future.
Back in February 2019, he started his angel investment journey by backing The Lemon Perfect Company. Then, in 2020, he joined FaZe Clan‘s $40 million Series A funding round, investing alongside other athletes and celebrities. His exact investment remains undisclosed. Additionally, he put money into WinZO, a social gaming platform.
Hart’s value in the NBA is rising. Currently, he’s ranked 95th overall and 46th among guards in salary rankings, a jump from 62nd last year. Within the Knicks, he now sits as the fifth-highest-paid player, reflecting his growing impact on the team.
By diversifying his income streams and making smart investments, Hart is setting himself up for long-term financial success, both on and off the court.
