Fred VanVleet has built an impressive career both on and off the court. Along with a major NBA contract, he’s secured brand partnerships and launched new business ventures. His work outside basketball — including a podcast and charity efforts — shows how he’s growing his presence beyond the game.
Fred VanVleet’s NBA Contract and Earnings
VanVleet signed a three-year, $128.5 million deal with the Houston Rockets in July 2023. Of that, $83.7 million is guaranteed. The final year of the contract includes a player option. He earned about $40.8 million in the 2023-24 season, is set to make $42.8 million in 2024-25, and would earn $44.9 million in the final year if he picks up the option. The deal also includes a 15% trade bonus, making him the highest-paid player on the team.
His income doesn’t stop with the NBA. VanVleet has landed multiple brand deals that add to his yearly earnings.
In 2017, he signed with AND1 as a brand ambassador. He wore the AND1 Attack 2.0 sneakers, which featured Harmonix RX cushioning and came in custom colorways inspired by the Toronto Raptors and his “Bet On Yourself” motto. The sneakers were sold through Foot Locker Canada. VanVleet ended that partnership in November 2020.
Later in 2020, he signed a multi-year deal with Chinese sportswear brand Li-Ning. The partnership helped boost the brand’s presence in North America. It also featured exclusive sneakers with VanVleet’s custom logos, like the Li-Ning Sonic XI 11 Professional Basketball Shoes.
VanVleet also worked with UGG Canada on their “Make It Count” campaign. Produced with Toronto-based agency YUTE Studio, the campaign included local BIPOC youth who helped with set design, cinematography, and photography.
In 2021, VanVleet teamed up with Penny Appeal Canada for their “Heart of the City” initiative. The charity effort supported at-risk communities in Toronto by donating 1,000 backpacks to local students. The bags featured artwork by Toronto artist Casey Bannerman and VanVleet’s “Bet on Yourself” message.
VanVleet’s Net Worth
Fred VanVleet’s net worth is estimated at $20 million in 2025. That figure includes his NBA salary and off-court earnings. He also owns a solid collection of luxury cars, which adds to his total value:
- Audi A7 – $70,200
- Audi Q8 — $72,800
- Land Rover Range Rover — $107,400
- Chevrolet Corvette C8 (Red) — $72,000
- Mercedes-Maybach S-Class — $184,900
Fred VanVleet’s journey shows his hustle and diverse interests — from NBA stardom to smart business moves and giving back to the community.
