The Los Angeles Lakers’ legendary legacy may have a new chapter, but the Buss family isn’t stepping away from sports entirely. After selling their controlling stake in the team in a blockbuster $10 billion deal, brothers Joey and Jesse Buss are turning their focus to global sports ventures.
With decades of experience in talent development and team operations, the duo is exploring a fresh path. They aim to build partnerships and investments that could shape the future of professional sports.
What Is Buss Sports Capital?
Joey and Jesse, who spent years climbing the ranks within the Lakers organization, have announced the launch of Buss Sports Capital, an investment firm focused on sports-related opportunities worldwide. “Our vision is to really go after strategic investments and good partners–specifically sports-related investments,” Joey Buss told ESPN.
“Buss Sports Capital is not going to compete with our interests in the Lakers or the NBA. This is our first step towards where the future of sports is going to lead us. It is exciting to see what growth opportunities exist–particularly opportunities that we can add value to, given our skill sets.”
The firm aims to identify acquisitions and partnerships across the sports landscape, combining the brothers’ expertise in talent acquisition, scouting, and team operations with a forward-looking investment strategy.
To support these efforts, Buss Sports Capital has partnered with CAA Evolution to lead transaction processes, while EM Securities will serve as the banking partner. The Buss brothers have a long history with the Lakers. Joey has served as the alternate governor, vice president of research and development, and president and CEO of the South Bay Lakers, the team’s G League affiliate.
Jesse has been deeply involved in the draft and scouting process, working year-round to identify and develop talent. This experience is now being leveraged into investments beyond a single franchise or league.
How Are The Lakers Moving Forward Amid New Leadership?
While Joey and Jesse Buss are exploring new ventures, the Lakers are entering a new era under the majority ownership of Mark Walter, who also owns the Los Angeles Dodgers. Jeanie Buss remains as the team’s primary governor, and both brothers will stay in advisory roles to ease the transition.
The team is already making bold moves to adapt to the future. Luka Dončić has signed a $165 million deal to become a central figure for the franchise, and LeBron James opted into his $52.6 million player option to chase a fifth championship in what will be his 23rd season.
Under new leadership, the Lakers appear determined to enter “win-now” mode, leveraging star power and strategic acquisitions to maximize their remaining championship window with James.
