Napheesa Collier’s already making waves this WNBA season, and not just on the court. She torched the Dallas Wings with a 34-point masterpiece, and now the Minnesota Lynx star is making another power move. Collier has signed a multi-year deal with Jordan Brand.
The former Nike athlete is now headlining the Jumpman’s upcoming women’s releases, marking a new chapter not only for Collier but for the brand’s growing influence in the women’s game.
Jordan Brand Bags Collier
This isn’t just another endorsement deal, this is a statement.
Collier isn’t new to the spotlight, but her move to Jordan Brand shows she’s ready to own it. After five seasons rocking Nike Kobes and KDs, she’s trading in the Swoosh for the Jumpman, citing Jordan Brand’s commitment to investing in the women’s side of the sport.
BREAKING: WNBA star and Unrivaled co-founder Napheesa Collier has signed with Jordan Brand. 📄✍️@PHEEsespieces will headline key Jordan models like the Heir series this season. pic.twitter.com/KBo44Dsjpe
— Nick DePaula (@NickDePaula)
The Jumpman logo has already appeared on All-Star uniforms the past two years—but now, it’s stepping into the spotlight with one of the WNBA’s most complete two-way players as its new face.
Napheesa Collier officially signed with Jordan Brand last month. While several companies pursued her, Jordan was always the frontrunner. The move is especially meaningful for Collier, who has long admired Maya Moore—and now shares the same iconic brand as her basketball idol.
But this partnership isn’t just about sneakers or star power. Collier’s game is doing the talking. That 34-point masterclass against Dallas? Just the beginning. She added 4 rebounds, 4 assists, and played with a level of control that screamed leadership.
Minnesota looks different this season—and with Collier setting the tone, an MVP campaign might just be getting started.
WNBA Athletes Signed to Jordan Brand
Jordan Brand isn’t just backing individual talent—it’s building a movement. Its women’s basketball roster now features 12 WNBA stars, including Atlanta Dream guard Rhyne Howard and Las Vegas Aces sparkplug Dana Evans. Napheesa Collier joins that elite group with undeniable star power.
The timing couldn’t be better. The Lynx are primed for a deep playoff run, and Collier’s new deal cements her as not only a franchise cornerstone but a face of the league—and now, a flagship athlete for one of the sport’s most iconic brands.
The business side is thriving too. Jordan Brand pulled in over $7 billion in revenue in 2024, and with rising stars like Collier headlining its Heir series and driving culture forward, that number is only climbing.
From dominating on the court to securing the bag—Collier’s winning on every front.