From Stanford standout to USC sensation, Kiki Iriafen’s journey is about basketball greatness and building a brand well. She is one of the top prospects in the 2025 WNBA Draft and is already racking up major NIL deals that place her in rare territory.
With bold partnerships and a growing national spotlight, Iriafen is cashing in on more than just points and rebounds. Curious about how much she’s making? Here’s a closer look at the NIL numbers and net worth buzz around the rising star.
How Much is Kiki Iriafen NIL Value?
The Name, Image, and Likeness (NIL) era has flipped college sports on its head, and Kiki Iriafen is thriving in the chaos. With Power Five schools preparing to distribute up to $20 million per team in revenue starting fall 2025, the earning ceiling will get even higher. While Iriafen’s exact NIL valuation hasn’t been officially released, all signs point to a rapidly growing number.
Iriafen started her NIL journey at Stanford, linking with the Lifetime Cardinal, a privately run collective supporting athletes with income opportunities and post-sports career development.
But her move to USC turned the volume up. She recently made headlines as Skechers’ first-ever college athlete, breaking new ground for the footwear giant.
Previously, Iriafen and her USC teammates, led by stars like JuJu Watkins, landed a first-of-its-kind NIL deal with Chipotle. The brand introduced custom bowls for each player, with Iriafen’s pick featuring brown rice, half chicken, half steak, pinto beans, and three types of salsa. Her creation hit the Chipotle app and website nationwide.
More than just a meal, the partnership included full-scale marketing campaigns and digital exposure, along with VIP cards that give every player free Chipotle throughout the season. The value of the exposure and perks puts Iriafen in the upper tier of college hoops earners, even if her payout isn’t public.
How Much is Iriafen’s Net Worth?
NCAA rules may prevent college athletes from receiving a traditional salary, but NIL has changed the financial game entirely. For someone like Iriafen, who’s built a national presence and stacked accolades, estimating her annual earnings well into six or even seven figures is not unrealistic.
After transferring from Stanford to USC before the 2024–25 season, Iriafen quickly made her presence known. The 6’3” forward dominated from day one, picking up First-Team All-Big Ten honors and putting up impressive averages of 18 points, 8.4 rebounds, and 1.8 assists per game.
Her March Madness performance, including dropping 36 points against Mississippi State, was a statement on the court and for her marketability.
During her time at Stanford, her NIL value was already climbing, reportedly estimated at around $700,000, according to an MSN article. Since then, her brand value has only surged with her Skechers and Chipotle partnerships.
All of this builds toward her WNBA future. Iriafen is now projected to be a top-three pick in the 2025 WNBA Draft, with the Washington Mystics a potential landing spot. And with that level of hype, her net worth is likely just getting started.