It’s not just buckets Hailey Van Lith’s dropping this season. She’s also stacking paper.
With TCU women’s basketball on a tear and making a deep postseason push, Van Lith is again back in the spotlight. The former Louisville and LSU star found her groove with the Horned Frogs, and her bank account’s looking just as fire as her on-court game.
Let’s break down what the TCU sensation is pulling in. And where she stacks up among women’s college hoops royalty.
Hailey Van Lith: NIL Deals, Brand Power, and Net Worth
Van Lith has a reported NIL valuation of $758,000, according to On3 Sports. That puts the TCU guard comfortably at No. 5 in women’s college basketball’s NIL rankings, just behind some serious names like Paige Bueckers, Flau’jae Johnson, and the Cavinder twins.
What’s fueling those numbers? Big-time endorsements and a social following that’s nothing short of elite. With over 1.8 million fans across Instagram and TikTok alone, Van Lith’s influence runs deep. And the brands? She’s partnered with Adidas, Dick’s Sporting Goods, Valentino, Overtime, and Billionaire Girls Club, to name a few.
So far, the TCU star has signed over 10 NIL deals in her college career. That kind of presence, both online and in hoops culture, makes her one of the most valuable athletes in NCAA sports, regardless of gender.
Add in her leadership role for a surging TCU squad and her magnetic on-camera personality, and it’s easy to see why brands keep lining up to be associated with her. Is she just a great baller? Nope, she’s a brand in motion.
What’s Her Net Worth? And What’s Next?
Here’s where things get a little hazy. While her net worth isn’t publicly listed, estimates float between $750K and $800K as of early 2025. And considering the surge in WNBA and women’s college basketball interest, especially with names like Caitlin Clark, Bueckers, and Angel Reese moving the needle, Van Lith’s financial stock is only trending up.
The WNBA Draft is right around the corner, and while Van Lith hasn’t made an official declaration yet, it’s expected she’ll hear her name called sooner rather than later. If she brings that same fire from TCU to the league, it won’t just be her highlights doing numbers. Her endorsements and NIL value, too, will skyrocket.
The NIL era has changed the game for good. Players like Van Lith don’t have to wait until the pros to build wealth. Well, they’re doing it while still chasing titles. Whether it’s with the Horned Frogs or a future WNBA team, one thing’s clear: the Van Lith brand is just getting started.