Why Is the NFL Wearing Tie-Dye, Rainbow Colors? The NFL’s Crucial Catch Campaign Shines

NFL teams and players across the league are dawning tie-dye and rainbow colors -- let's take a closer look at why.

The NFL is one of the most powerful and influential brands in the world. Whether it is pop culture, a new trend, or a good cause — if the NFL is involved, you can be sure that it will be seen by millions of people. The league recognizes that they have that power, and with that power comes much responsibility. A responsibility they enjoy having.

American football has reached global heights, and the sport influences millions daily, including the merchandising and apparel with NFL stars promoting brands. People love to share the same ideologies as professional athletes, and with that power, the NFL has a real chance to do something good — and that is what they are doing with the “Crucial Catch” campaign.

From the current NFL standings to team depth charts to coverage of every game in the 18-week NFL schedule, we have all the news from around the league to keep you up to speed!

Why Is the NFL Wearing Tie-Dye and Rainbow Colors?

The NFL, throughout its history, has chosen to use its platform for good and has been a real pioneer in their efforts to spearhead important causes. The Crucial Catch campaign is another one of the many good things the league stays committed to doing. Since 2009, the NFL and the American Cancer Society have come to battle cancer together.

They have raised more than $24 million to save lives across the country. Tie-dye designs were introduced to promote the Crucial Catch Program initiated by the ACS as the program helps with the detection and early treatment of cancer, with the proceeds going to ACS to help fight cancer and fund research further.

How Can NFL Fans Help?

For those who want to get involved, it is simple — just purchase your favorite teams’ Crucial Catch merchandise and put your money towards a good cause.

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You can wear your team’s colors with pride while knowing that while you support your team, you are also helping save lives at the same time. A true win-win.

NFL Talks About The Crucial Catch Campaign

When the NFL announced the introduction of the Crucial Catch campaign, they released a short statement surrounding the initiative.

“All clubs support the league’s mission of early detection and risk reduction, and each year they elect to support one or multiple cancers. Throughout October, NFL Crucial Catch games raise awareness for cancer prevention with players, coaches, fans, and referees in apparel supporting multiple types of cancer, as well as additional on-field and in-stadium branding. In the United States, the NFL has raised over 22 million dollars for the American Cancer Society to provide screenings in underserved communities.”

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