The hardcore business world has already seen Dana White go all in on expanding his ventures. As UFC continues to be a grand success, he is set to venture into the uncharted territory of pugilism with the announcement of a superfight between Canelo Álvarez and Terence Crawford.
Earlier this year, White announced the launch of a new boxing league in collaboration with Turki Alalshikh. The announcement surprised many worldwide because White has long been a vocal critic of boxing. However, he also confirmed that he wanted to rebuild the sport from scratch, much like he did with the UFC.
Fans Take Over Dana White’s Announcement of Canelo vs Crawford With Jon Jones Comments
In a major announcement, White confirmed that the opening bout of his new boxing league will feature Álvarez and Crawford going head-to-head. It will be live on Netflix on Sept. 13. This is another notable instance of a boxing match airing on Netflix after it hosted the battle between Mike Tyson and Jake Paul earlier this year.
A once in a lifetime fight!!! @Zuffa_Boxing @Canelo vs @terencecrawford is LIVE GLOBALLY on @netflix September 13th #CaneloCrawford pic.twitter.com/gDF3jNL0VF
— danawhite (@danawhite) June 10, 2025
However, in a surprising turn, fans shifted the conversation to Jon Jones and his UFC heavyweight title instead of focusing on boxing. Jones last fought in the Octagon in November 2024 at UFC 309, where he knocked out Stipe Miocic with a brutal spinning back kick. With that win, he retained his heavyweight title.
After the fight, amid mounting speculation about his retirement, Jones said he was not going down yet. He teased fans with the possibility of a superfight. After much back-and-forth, Dana White announced that “Bones” would face interim champion Tom Aspinall for the heavyweight title. No date has been set.
Fans have started an online petition calling for Jones to be stripped of his title, already drawing more than 100,000 signatures..
Now, with White making a major announcement, fans went all guns blazing, urging the UFC CEO to make the tough call. Whether that will happen remains to be seen. These were two remarkable events unfolding simultaneously — White making a historic announcement while fans repeatedly demanded, “Strip Jon Jones.”
strip jon jones smh
— AWURED0 (@AOUREDOO) June 10, 2025
Strip Jon Jones
— 🇮🇪 (@LFCJAKK_) June 10, 2025
Strip Jon Jones
— kristian jeffery (@kristianj1977) June 10, 2025
Strip Jon jones baldy
— Jamie 🏴☠️ (@TheGarbrandtEra) June 10, 2025
Strip Jones you goofball
— JDS (@DeSchutterJay) June 10, 2025
With public frustration rising and many potent fighters in the heavyweight division, White will have to make a decision soon. Jones has carved an impressive legacy over the years, but as time progresses, he will need to maintain his title defenses to stay relevant.