Michael Rubin’s Fanatics Fest 2025 announcement has fans and athletes buzzing with anticipation. Fanatics is once again giving back to fans through a massive, athlete-driven experience.
Rubin shared the news on Instagram, promising that the 2025 edition will feature higher stakes, bigger names, and an event unlike anything before.
Tom Brady Set To Participate in Ultimate Mashup
The reveal of what’s shaping up to be the ultimate sports collaboration has even elite athletes excited.
“Easy Button…LFGGG,” said NFL legend Tom Brady. The comment section quickly filled with hype, anticipation, and hopeful fans.
Fifty people will earn the opportunity of a lifetime to join the experience. Applications are open through the Fanatics website or by posting a video explaining why you deserve a shot.
Rubin and the Fanatics team are shaking things up with the debut of the ‘Fanatics Games.’ Prizes for the top three finishers include $1 million in cash, a brand new Ferrari 812 GTS, and a LeBron James 2003-04 Topps Chrome Gold Refractor.
Announced attendees include: Tom Brady, Jayden Daniels, Micah Parsons, C.J. Stroud, Rob Gronkowski, Rhea Ripley, IShowSpeed, Kevin Durant, Logan Paul, and others.
The event runs June 20–22 and includes competitions like NFL quarterback skills, NBA around-the-world shooting, FIFA goal scoring, MLB pitching accuracy, NHL washer-dryer puck shooting, WWE superstar entrances, a UFC striking challenge, and Dick’s Sporting Goods’ closest-to-the-pin golf event.
Fanatics’ Athlete Relationships Fuel Ongoing Success
Since its founding in 1995, Fanatics has evolved into a powerhouse by connecting top-tier athletes with the digital sports world. Rubin has played a major role in building that bridge.
He’s known for hosting the annual White Party, a star-studded summer event that draws A-list celebrities, iconic athletes, and massive social media attention. Events like this have helped Rubin build Fanatics into a fan-focused brand with major cultural pull.
Brady recently appeared on Logan Paul’s podcast, “Impaulsive,” where the two discussed Rubin’s influence on the sports business landscape.
On the show, Brady talked about his sports card business, CardVault, which helps collectors buy, sell, and trade cards in an engaging setting. The seven-time Super Bowl champ credited Rubin with helping bring that vision to life.
“Michael’s been hugely helpful to our team,” Brady said.
With Rubin continuing to expand into new ventures, his influence among athletes remains strong. And with Fanatics Fest 2025 just weeks away, that impact is about to reach everyday fans like never before.
Fanatics Fest 2025 will unite fans and stars with unforgettable moments, competition, and connection.