Australian tennis sensation Alex de Minaur has announced a major change to his professional partnerships heading into 2026. The announcement follows a standout year for the World No. 7, who achieved multiple career milestones and earned recognition for his consistent performances on the ATP Tour.
Alex de Minaur Announces Split from Asics After a Strong 2025 Season
De Minaur capped off an impressive 2025 season by reaching the semifinals of the Nitto ATP Finals in Turin, where he faced defending champion Jannik Sinner in what became his thirteenth consecutive loss to the Italian star. The semifinal appearance marked a significant milestone for the Australian, making him only the second player from his country to reach the ATP Finals semifinals in the past 51 years, following Lleyton Hewitt’s achievements in 2001, 2002, and 2004.
De Minaur finished the year with a remarkable 56-24 record, representing his first season surpassing 50 victories in his professional career. His consistent performances kept him ranked World No. 7, having spent 39 weeks of 2025 in the top ten rankings.
The partnership announcement came through an emotional message from Asics, his longtime apparel sponsor. Asics posted on Instagram, acknowledging their decade-long collaboration, stating,
“11 years by your side. Grateful for every step, every memory. Proud to have supported you in your journey to the top.”
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De Minaur’s sponsorship deal with the Japanese brand began in 2015. His transition to Wilson marks another wave of sponsorship changes across professional tennis this year. Nick Kyrgios left Nike to become co-owner and creative director of Stack Athletics, while Lorenzo Musetti transitioned from Nike to Asics, Frances Tiafoe switched from Nike to Lululemon, and Grigor Dimitrov changed his footwear sponsorship from Nike to Adidas.
De Minaur will wear full Wilson gear starting in 2026, aligning with Wilson’s growing presence in men’s tennis as the brand continues to expand beyond its established women’s collection.
How Did the Tennis Community React to de Minaur’s Split?
The announcement of de Minaur’s partnership change sparked immediate reactions from tennis enthusiasts across social media platforms. Fans expressed their views on the sponsorship transition, highlighting their enthusiasm for Wilson’s direction in professional tennis apparel and their expectations for de Minaur’s new look on court in the upcoming season.
One supporter stated they are “actually excited about this,” expressing straightforward approval of the sponsorship change.
actually excited about this https://t.co/iXLfIDKCEy
— mix (@tennismixcore) December 30, 2025
One supporter noted they had been “super impressed with Wilson’s WTA kits” and expressed excitement about seeing “more of their menswear for 2026,” indicating confidence that the brand would bring the same quality and design standards to de Minaur’s wardrobe.
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Another fan simply called it a “great upgrade,” suggesting they view Wilson favorably compared to de Minaur’s previous sponsorship arrangement.
Great upgrade.
— E. (@serveforthewin) December 30, 2025
One fan expressed joy about the signing, stating, “I’m so happy. I’ve been waiting for Wilson to sign more male players. Their kits are so good.”
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One fan suggested the deal represented a significant financial commitment from Wilson, drawing parallels to similar high-profile signings like Gaël Monfils’ arrangement with Artengo years earlier.
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Another fan kept their opinion short but expressed exactly what they wanted to by writing, “Huge improvement imo.”
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De Minaur’s partnership with Wilson represents a transformative moment as he enters 2026 with renewed momentum and fresh branding. With fan expectations high for bold designs and continued on-court success, de Minaur’s transition marks an exciting chapter in both his career and professional tennis sponsorship dynamics.
