Shedeur Sanders, son of NFL Hall of Famer Deion Sanders, has proven that he has the same star power as his dad. Currently, he’s leading the Colorado Buffaloes to a 3-1 record in the 2024 college football season after a gritty win over the Baylor Bears this past Saturday.
Shedeur Sanders’ NIL Universe
The Baylor win brought out every aspect of the quarterback’s personality. His Hail Mary pass in the last seconds of the fourth quarter tied the game and forced overtime for Coach Prime’s team. In the postgame interview, the younger Sanders talked about his resilience in tough situations and how his upbringing plays a role in that.
“Like, you don’t have an option to fail. Like, that’s non-negotiable. So, it’s like … when people say, ‘What’s your Plan B?’ You know it’s only football. That’s the only plan there is. You don’t have an option. I don’t have a trust fund. Dad ain’t set me up good like that.”
Shedeur Sanders on what motivates him:
"I don't have a trust fund – dad ain't set me up good like that." 😂
How can people hate this kid??
— Dov Kleiman (@NFL_DovKleiman) September 22, 2024
This revelation is a bit surprising especially considering Deion’s estimated $45 million net worth (as per Celebrity Net Worth). The elder Sanders has certainly provided for his family, but Shedeur explained that his father has always told them to work hard without relying on a financial safety net.
The Colorado star has a $5.1 million NIL (Name, Image, and Likeness) valuation (as per On3) and is the highest-ranked college football player by that value. For Sanders, there’s no “Plan B,” and that’s exactly why he’s rising to the top.
The 22-year-old QB has been one of the best benefactors of the Name, Image, and Likeness landscape ever since it hit the world of college athletics. Colorado’s signal-caller has become a key player under the “Prime effect” and is at the center of the football program in Boulder, which his father is trying to build from the ground up.
Coach Prime’s son has over two million social media followers and has already inked deals with major brands like Gatorade, Mercedes-Benz, and Oikos. His latest coup? A footwear and apparel partnership with Nike. This deal is reminiscent of his father’s Nike partnership three decades ago, which produced the legendary Nike Air Diamond Turfs.
Shedeur Sanders’ future looks brighter, with projections suggesting he earns up to $10 million from endorsements — a figure that eclipses the average NFL salary.
Thanks to these lucrative deals, his net worth is estimated to be between $2 million and $3 million (as per Sportskeeda).