For many Olympic athletes, winning a medal is the grand finale of a long career. For gymnastics superstar Jordan Chiles, her performance at the 2024 Paris Olympics was just the beginning. Since then, she has been relentlessly building a brand and business empire that extends far beyond the gymnasium.
From television appearances to authoring a book and launching a mentorship program, Chiles is proving that her second act might be even more ambitious than her first.
Why Is Jordan Chiles Building an Empire Beyond the Gym?
Gymnastics superstar Jordan Chiles continues to grow not just within the sport, but also outside of it, recently revealing the reason behind her new mentorship program: the SHERO Athlete Collective. Chiles established the program earlier this year, aiming to help young female athletes navigate their sports while providing them with crucial NIL and brand guidance.
This initiative marks the latest step in establishing her presence outside of gymnastics, following her participation in the Paris Olympics in 2024, a journey that has also included writing her own book and working in the fashion industry.
Continuing her momentum in 2025, Chiles has been busy balancing her UCLA academics with new ventures. The Olympic gold medalist manages her online university classes while also performing on ‘Dancing With The Stars,’ where she has excelled alongside her partner, Ezra Sosa. In an interview with Essence Magazine, Chiles expressed her excitement about stepping into different industries.
“Beyond the gym, I’m really venturing out into different worlds,” she says. She quotes Megan Thee Stallion with a grin: “‘This year I did my big one. Next year I’m going bigger.’”
What Is the Long-Term Vision for Chiles’ Brand?
In a heartfelt note about the SHERO program, Chiles explained how personally meaningful the project is to her. “Shero is my heart,” she shared. “I don’t want others to go through the same struggles and pain as I did without support. Let’s strive for greater together. I want girls to know they don’t have to choose between being strong and being soft. You can be both.”
Clearly, the gymnast’s brand influence has been expanding this year. In October, it was announced that Chiles had signed with Creative Artists Agency (CAA) to help grow her career across content creation, authorship, philanthropy, and television, which helps explain her appearance on DWTS this season. It’s a clear strategic move designed to build a lasting business empire. In an interview with Forbes Magazine earlier this year, she discussed the release of her new memoir, “I’m That Girl,” and her motivations.
“I want to be able to still have a business whenever my life is done,” Chiles said. “Some sort of income whether it goes to my children, whether it goes to my grandchildren, whether it goes to my nieces, my nephews.”
At the young age of 24, Chiles has plenty of time to grow her businesses and her career, executing what appears to be a very ambitious long-term plan.