Kristin Juszczyk, the wife of NFL player Kyle Jusczcyk, has carved out a niche for herself as a sports fashion designer. Her custom, one-of-a-kind creations for high-profile athletes and celebrities, and her creation process often go viral on social media.
Her work has been making waves in American sports culture, especially through collaborations with NFL players and their partners.
Kristin Juszczyk Shwocases Process of Fashioning Custom Toronto Maple Leafs Jacket
Juszczyk shared an Instagram post highlighting the creation of a custom Toronto Maple Leafs jacket during the playoffs. She showcased her process in a short video clip. The jacket bears the name and number (34) of Maple Leafs captain Auston Matthews.
“I had so much fun making this one of one @mapleleafs jacket! Who would you like to see in it!” Kristin wrote in the caption.
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Jusczcyk’s post showed her designing, fabricating, and putting the finishing touches on the jacket. The post has garnered over 17,000 likes and hundreds of comments. The blue-and-black zip-up jacket has the team logo on the front as well.
Jusczcyk’s creations have also become popular among the partners of NFL players; Taylor Swift, Simone Biles, and Brittany Mahomes are some famous celebrity partners who have donned her custom clothes. The designer shot into the limelight in January 2024 when Swift wore a custom puffer jacket fashioned from her boyfriend Travis Kelce’s Kansas City Chiefs jersey to one of his games.
“She single-handedly changed my career. I feel like I owe her everything, truly,” Kristin said via Page Six. “It was such a pinch-me moment seeing her wear something of mine, and it just completely changed the trajectory of everything that I was doing. She opened up so many doors for me. And she looked amazing!”
Kristin also co-launched “Off Season”, a luxury sports fashion brand which draws inspiration from her NFL-themed designs, along with British entrepreneur Emma Grede, the NFL, and the Fanatics brand. The initial collection includes unisex vests, puffer jackets, and long coats highlighting different NFL teams.
Kristin’s latest design experiment with the Maple Leafs could open up new markets in the NHL for her brand.
The Maple Leafs and captain Auston Matthews, meanwhile, had a mixed 2024-25 season.
The Leafs finished on top of the Atlantic Division with 108 points in the regular season. However, their poor playoff form continued after they were eliminated by the Florida Panthers in Game 7 of the Eastern Conference Second Round. The loss also extended their 56-season Stanley Cup drought. Matthews, who struggled with injuries throughout the season, could only score one goal in the crucial series against the Panthers.