$2 Trillion Streaming Giant Outshines FOX Sports With Bold Promise for 2025 NASCAR Broadcast

It’s no secret that FOX Sports has blown it with NASCAR fans this season. They’ve taken heat for several race broadcasts, like how tight the camera framing was at Bowman Gray Stadium, or by sticking with one driver for far too long.

Then came Daytona. FOX skipped the Air Force Thunderbirds flyover before the Daytona 500. That’s a rookie mistake. You don’t mess up a pre-race show at Daytona.

Then, there’s Bristol, where they cut to commercial during pit stops. In a race with just four lead changes, pit stops become key, and fans want to see every moment, even just knowing who came in.

Recently, at the Kansas race, Brad Keselowski was running P2 when he scraped the wall. But the Fox Sports booth took a while to even mention it, with total silence for about 10 seconds. Naturally, fans were fed up, just waiting for FOX’s portion of the season to end. And now, with Amazon Prime stepping in, the NASCAR community might finally feel some relief.

Amid Fox Sports Messing Up, Prime Promises To Set the Gold Standard

This season, FOX handled the first 14 races of the NASCAR schedule. Starting with the Coca-Cola 600, Amazon Prime — a $2 trillion streaming giant — will broadcast the next five races. After that, TNT Sports will take over for five, before NBC picks up the final 14 races, including the full playoffs.

This marks a big moment for Amazon Prime; it’s their first time streaming live sports in NASCAR. So they’ve been working hard to win over longtime fans. Releasing the Dale Earnhardt Sr. docuseries, “Earnhardt,” right before Coca-Cola 600 weekend, seems like part of that strategy.

What better way to win over a NASCAR fan than by telling stories from the Intimidator’s life?

But that’s just one part of their plan. Prime is going after a top fan complaint, which is commercials during green-flag racing. Instead of cutting away, they’ll use a double-box format to show commercials alongside live race action.

That means fans won’t miss big moments because of a full-screen ad break. And according to NASCAR journalist Adam Stern, Amazon knows exactly what they’re doing. He posted on X, quoting Amazon, saying, “We want to avoid the frustration of being in a full commercial and having something on track happen and fans miss it.”

.@PrimeVideo is committing to only running commercials in a double-box format whenever there is green-flag racing for its five @NASCAR Cup Series events.

🗨: "We want to avoid the frustration of being in a full commercial and having something on track happen and fans miss it." pic.twitter.com/oqseTIElmg

— Adam Stern (@A_S12)

And honestly, that’s what fans have wanted all along. If Prime delivers this season, they might earn a bigger piece of the schedule going forward. And for NASCAR, that could be a smart move.

For one, fans would get premium broadcasts — if Prime follows through. And two, NASCAR would gain massive reach with a global platform. Amazon has more than 220 million subscribers worldwide. That’s a whole lot of new eyeballs for the sport.