Kyle Busch is headed to Kansas Speedway next weekend, and he will be back in a unique livery that was featured earlier this season. The two-time NASCAR Cup Series champion’s No. 8 Chevrolet Camaro ZL1 will be draped head-to-toe in the stunning Rebel-themed paint scheme.
Kyle Busch Will Be Back to Business at Kansas
After his strong showing at COTA earlier this year with a solid top-five finish in the Rebel-themed car, Busch will try to keep the momentum rolling in Kansas.
The new paint scheme will cover everything from his car to his fire suit and helmet. It’s loud and proud, and it’s totally fitting for a guy nicknamed “Rowdy.”
Rebel Bourbon will sponsor Kyle Busch for this weekend’s race at Kansas Speedway pic.twitter.com/HAKNYOKbBB
— KFB Nation 🥃 (@KFB_Nation) May 5, 2025
It was with this paint scheme that he achieved his best finish so far this season at COTA. Maybe the Rebel scheme is his lucky charm. He hopes to have all the luck on his side again when he drives the No. 5 car next weekend at Kansas to finally grab a race win.
Whether or not he finds Victory Lane this weekend, one thing’s for sure—Busch and Rebel Bourbon know how to make an entrance.
Rowdy and Rebel – a Match Made in Motorsport
The Kentucky-based company has created something pretty wild with Richard Childress Racing for the Kansas race, and Busch’s ride will definitely be the star of the show. We’re talking a slick, whiskey-barrel-inspired paint job, some smoky wood-grain details, and that good old bold Rebel Bourbon logo standing proud. It’s the kind of scheme that makes you stop scrolling, double-tap, and maybe even crack a bottle open.
If there was ever a NASCAR driver who fit the name ‘Rebel’, it’s Busch. As we all know from his golden days, the man doesn’t just race—he battles. He’s fiery, unapologetic, and never backs down from a challenge. That’s exactly why Rebel Bourbon decided to roll with him again for the 2025 season. After a strong run as primary sponsor in three races last year, they’ve upped it to four this time around—and Kansas is next up.
Now here’s the really cool part: Busch didn’t just slap his name on a bottle. He actually helped pick the barrels for a limited-edition 108 Single Barrel Bourbon. Only 30,000 of these premium edition bottles will be sold, and they come complete with Rowdy’s signature, the date the barrel was filled, and even the serial number of the barrel it came from. It’s basically a collector’s item that also happens to taste really good.
The label used on these bottles will feature the RCR and the No. 8 logo. The red on the label matches the same shade RCR uses on their logo, proving how intricate the design is. The bottle design is a tribute to Busch’s gritty racing style. And let’s be real—it’s a match made in motorsports heaven.
This kind of marketing magic doesn’t come around often. Fans at Daytona earlier this year told brand manager Philip Lux that they’d never even heard of the brand before this NASCAR collab. But now, people are buying bottles and showing up to meet-and-greets like the one Busch did at a Spec’s store in Austin.