As NASCAR enters a new era of media coverage in 2025, drivers across the sport are buzzing about the broadcast shakeup backed by some of the biggest names in media. The massive $7.7 billion media rights deal splits NASCAR Cup Series coverage among FOX Sports, NBC Sports, Amazon Prime Video and TNT Sports for the next seven years. That means more screens, more access, and a major chance to grow the sport.
Erik Jones Excited About Prime Video’s NASCAR Coverage
One of the most vocal supporters of the new broadcast lineup is Erik Jones. The Legacy Motor Club driver recently jumped on social media to share his excitement about Amazon Prime Video joining the rotation—and he made sure fans know just how big of a deal this is. Prime Video becomes the first streaming service with exclusive NASCAR Cup Series rights.
Jones posted: “If you’ve got Prime, you’ve got NASCAR. @SportsonPrime is streaming 5 races this year, starting with the Coca-Cola 600 in May. One heck of a booth too. Don’t miss out.”
He also shared a short video, saying, “Just wanted to say looking forward to Prime coming to NASCAR for the first time in May starting with the Coke 600 and looking forward to seeing Dale, Steve, and Adam up in the booth. Should be fun.”
If you’ve got Prime, you’ve got NASCAR.@SportsonPrime is streaming 5 races this year, starting with the Coca-Cola 600 in May. One heck of a booth too. Don’t miss out pic.twitter.com/gBzzSBIjUX
— Erik Jones (@Erik_Jones) May 9, 2025
That booth he mentioned is loaded. Adam Alexander is handling play-by-play duties, joined by Dale Earnhardt Jr. and former crew chief Steve Letarte in the broadcast booth. Danielle Trotta and Corey LaJoie will host pre-race and post-race coverage, while Carl Edwards, Trevor Bayne, Kim Coon and Marty Snider round out the team with pit reporting and analysis.
Amazon’s reach can’t be overstated. With nearly 180 million U.S. subscribers, Prime Video gives NASCAR a shot at tapping into a far bigger audience than traditional cable. That exposure could bring in new fans who’ve never tuned into a race before.
NASCAR executive VP Brian Herbst summed it up well, saying: “The promotional weight and megaphone of these media partners is something we haven’t seen in a long, long time for our sport.”
Prime Video will stream five races exclusively in 2025, starting with the Coca-Cola 600 at Charlotte on May 25. The lineup also includes the first points race ever in Mexico City and early-season practice and qualifying sessions.
With drivers like Jones hyping it up and Amazon behind the wheel, NASCAR is racing toward a broader, more connected future.