Hailing from a family of racing royalty, Dale Earnhardt Jr. often had to keep appearances up when visiting the NASCAR garage during race weekends as a kid. But a 12-year-old can only don a character for so long before the kid’s shenanigans break out.
Something similar happened with the now 49-year-old once when he visited the NASCAR garage alongside his childhood friend, Brad Means. What transpired was perhaps the busiest work a 12-year-old Earnhardt had ever done or would ever do.
Dale Earnhardt Jr. Recalls His Bumper Sticker Story Involving Rusty Wallace
On the latest episode of the “Dale Jr. Download” podcast, Earnhardt sat down with his childhood friend Brad Means to recall a story from when they visited the NASCAR garage over three and a half decades ago.
Earnhardt and Means were roaming around the paddock when they suddenly wanted to work. Usually, they would steal candies from others or spend time in the drivers’ lounge, but things were different that day.
With their third friend joining in, one decided to start a serious business called “SuperWaxers.” The objective was simple —they would wax the cars of all the teams that would let them.
One day, one of Earnhardt’s father’s team members asked them if they would wax his car. Having accepted the offer and completed the job, they decided to go up to more teams in the pits and ask permission to wax their cars.
Having waxed a couple more cars, the trio developed a unique idea. With the advent of bumper cams, they decided to make a sticker with their business name. They would then ask for permission from teams to wax their cars and apply their sticker on the bumper, “And, maybe, it’ll be on TV.”
Been best buds since back in the day. ⏪
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The trio got a white sticker, drew “SuperWaxers” on it, wrote their names in pen, and colored it in to the best of their abilities.
They then went to Rusty Wallace’s car and asked Barry Dodson for permission to wax Wallace’s car and apply their stickers. Dodson asked them where they would apply the sticker, and they told him it would be on the bumper.
“And they were like, ‘yeah!’ We couldn’t f**** believe it.”
While he isn’t entirely sure of it, Earnhardt feels he did catch a glimpse of the sticker during the race. Although it wasn’t entirely clear, Earnhardt was able to notice the space and quickly identified the sticker, given that he was the one who stuck it on.
Earnhardt joked that he felt he had never done anything more productive before or after that moment.