Dale Earnhardt Jr. has transformed from NASCAR’s most popular driver into one of motorsports’ busiest media personalities. Between podcasting, broadcasting, running his content company, managing his Xfinity Series and late model teams, and owning a series (CARS Tour), the racing legend maintains a packed schedule that caught the attention of fellow NASCAR veteran Kenny Wallace.
Dale Earnhardt Jr. Media Hustle Spans Multiple Platforms
Earnhardt’s media presence centers around Dirty Mo Media, a content company producing several popular podcasts.
His broadcasting career significantly turned in 2024 when his NBC contract expired. After taking a rare season off from the booth, Earnhardt announced a blockbuster move to Amazon Prime and TNT for the 2025 NASCAR Cup Series season.
Starting Memorial Day Weekend 2025, Earnhardt was also back on TV, calling races for both Prime Video and TNT. The move to new broadcast partners offers Earnhardt more creative control and flexibility.
The flagship show, “The Dale Jr. Download,” regularly tops motorsports podcast charts with candid conversations about racing and behind-the-scenes NASCAR stories. The “Ask Jr.” segment has become a fan favorite, showcasing Earnhardt’s commitment to direct fan engagement. When Dirty Mo Media asked NASCAR fans to send their questions for the upcoming week, Kenny Wallace took his chance.
Wallace asked Eanhardt a direct question on social media: “Do you get tired of doing all the shows you are doing?” The inquiry showed just how extensive Earnhardt’s media empire has become since retiring from full-time racing.
I would ask @DaleJr this.
“Do you get tired of doing all the shows you are doing ?” https://t.co/0DRAJsdDtj— Kenny Wallace (@Kenny_Wallace) June 9, 2025
Wallace’s question resonated with fans who wonder about the sustainability of such a demanding schedule. On his podcast, Earnhardt has addressed the challenges of balancing multiple roles and the pressure to remain authentic on air.
The mental and emotional toll becomes evident when reflecting on personal moments, particularly his father’s legacy.
Despite the demanding pace, Earnhardt consistently expresses gratitude for his media opportunities. The expansion of Dirty Mo Media, including revamping shows like “Door, Bumper, Clear” with new hosts, proves his commitment to evolving content.
His team approach helps distribute the workload while maintaining quality. For Earnhardt, the media hustle represents more than staying busy; it’s about remaining relevant and connected to NASCAR’s future while serving the sport’s passionate fan base.
Beyond his professional obligations, Earnhardt’s media work is his way of giving back to NASCAR. His authentic storytelling and willingness to share personal experiences through other podcasts, like “Bless Your Hardt,” which he hosts alongside his wife Amy, have helped bridge the gap between him and his fans.
Wallace’s simple question may have highlighted the demanding nature of his schedule, but it also revealed the dedication that keeps Earnhardt at the forefront of motorsports media.