Bubba Wallace is about to hit the track in style at this year’s NASCAR All-Star Race. It’s not every day that a driver gets to bring his video game car onto a real-life racetrack. But then again, Wallace is not just any driver.
Next weekend at the North Wilkesboro Speedway, Wallace and his No. 23 Toyota Camry are showing up with a fresh new look. And it’s not just about paint—it’s about history, tech, gaming, and a whole lot of heart.
From Screen to Speedway: Wallace’s New Look
Logitech G, the global tech giant valued at $11 billion, is behind some of the coolest gaming gear out there, and is making a big move with Wallace. You might know them for their computer accessories, but this week, they’re doing something different.
Wallace’s race car will feature the exact paint scheme from 23XI Racing’s 2022 eNASCAR Coca-Cola iRacing Series car—the one that used to live only on screens.
The stars are coming out in North Wilkesboro🤩
Excited to have @LogitechG on the 23, @MonsterEnergy on the 35, and @SIRIUSXM on the 45 for the All-Star Race next weekend! pic.twitter.com/Wk2kCKFYqD
— 23XI Racing (@23XIRacing) May 8, 2025
It’s a wild crossover moment where sim racing meets the real deal. Wallace’s been a Logitech G ambassador for years now. He doesn’t just drive for fun—he actually trains using Logitech’s sim racing setup. It’s part of his prep, his downtime, and honestly, part of who he is.
“I’ve been an active gamer for quite a while and actually used a Logitech wheel when I first started sim racing,” Wallace told Forbes. “So, when I partnered with Logitech G in 2021, it was a natural fit. We’ve seen some drivers start racing virtually before getting behind the wheel of a racecar, so it’s cool to see a paint scheme start in the virtual world before coming to life on my car at the All-Star Race.”
And it sounds like Logitech feels the same. Cory Church, head of gaming at Logitech North America, said, “Our partnership with Bubba Wallace has been incredibly rewarding, aligning perfectly with our focus on realism and performance in sim racing.” NASCAR isn’t just about horsepower anymore—it’s about technology, innovation, and reaching fans from grandstands to gaming chairs.
A Big Stage for a Bigger Statement
This All-Star Race is the perfect stage for this moment. Wallace came close last year—finished second in the All-Star Open and then went on to land sixth in the big race. This year, he’s gunning for more.
And it’s not just Wallace who’s rocking new threads. His teammates at 23XI Racing are also getting in on the makeover action. Tyler Reddick’s No. 45 will be decked out in SiriusXM colours, while Riley Herbst will run with a Monster Energy paint scheme.
Wallace isn’t just repping a sponsor—he’s telling a story about where racing is headed. A story that bridges the roar of a real engine with the hum of a gaming setup. And It’s definitely working.
So, if you’re tuning into the All-Star Race next weekend, don’t blink when that sharp blue-and-black No. 23 comes out of the garage. That’s not just Wallace chasing the chequered flag—it’s the future of racing, blurring the lines between the track and the screen, one lap at a time.