The previous season was one of the toughest years for Denny Hamlin and Michael Jordan’s 23XI Racing. The trial against NASCAR took a significant toll on the team, which was relatively new to the sport. However, it all paid off when NASCAR decided to settle the matter with 23XI Racing and FRM before the situation escalated any further.
Now, after a gruelling spell, the team is finally ready to move forward and is prepping for the upcoming season. In doing so, the squad recently announced that it is extending its partnership with a social casino giant for the second consecutive season.
Chumba Casino’s Partnership With 23XI Racing in 2025
Chumba Casino, a growing name in the online social casino space, announced its partnership with 23XI Racing for the first time in 2025. Virtual Gaming World, Chumba Casino’s parent company, which had already established a foothold in Formula 1 with Scuderia Ferrari, decided to foray into NASCAR as well, partnering with 23XI Racing.
The association that began in 2025 boasted the vibrant colors of the Chumba Casino on the team’s equipment, cars, and the firesuits of the drivers – Bubba Wallace, Tyler Reddick, and Riley Herbst in several competitions.
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Even when Wallace, the team’s star driver, broke his lengthy win drought at Indianapolis last year, his No. 23 Toyota was draped in the colors of Chumba Casino.
Extended Sponsorship Deal for 23XI Racing
After a successful first year, the casino brand has decided to extend its relationship into 2026 as well. This time, the brand will sponsor Reddick and Wallace in different competitions throughout the calendar.
23XI Racing and Chuma Casino’s association will be on display from the very first race of the season, where Reddick is set to pilot his No. 45 Toyota in the popping colors of the latter. This will also mark the debut of a Chumba Casino car in the highly anticipated season opener at the Daytona International Speedway.
The association between both parties will also extend to Wallace for several races throughout the year, including the Brickyard 400 at Indianapolis.
Alongside sponsoring both drivers, the brand also has plans for fans, including giveaways and meet-and-greet opportunities with Reddick and Wallace. The brand’s colors will also feature on the drivers’ firesuits throughout the season.
Ben Whitford, the chief of marketing at Virtual Gaming World, commented on its extended association with 23XI Racing and said, “Our partnership with 23XI Racing had an incredible first year, highlighted by a historic Brickyard 400 win, and we’re excited to build on that momentum in 2026.”
He further added how the sponsorship was a way for the brand to connect with NASCAR fans: “Expanding our presence with Tyler and continuing our support of Bubba allows us to connect with NASCAR fans in bigger and more engaging ways, from on-track moments to unforgettable fan experiences and giveaways. We’re proud to be part of 23XI’s journey and look forward to another exciting season together.”
Steve Lauletta, the team president of 23XI, also briefly spoke about the partnership between the two. He said: “After an exciting first season that included a historic win at the Brickyard, we’re thrilled to expand our partnership with Chumba Casino to include more races with Tyler, along with the brand’s ongoing engagement with Bubba. Last year we had a great reception from both Chumba Casino and NASCAR fans, and we look forward to another impactful year of growth and success on and off the track.”
With strong support from the sponsors, both the drivers of 23XI Racing will certainly be eyeing to make a more substantial impact in the upcoming NASCAR season.