Jerry Jones Net Worth: How the Cowboys Owner Made His Fortune

Jerry Jones owns the most valuable brand in all of sports, the Dallas Cowboys. How did the billionaire amass his fortune through the years?

Dallas Cowboys owner Jerry Jones is one of the richest owners in all of professional sports and ranks among the NFL’s top five richest owners.

What is Jones’ net worth, and how has he amassed that fortune?

What Is Jerry Jones’ Net Worth?

Jones has accrued plenty of wealth across his 81 years of life, much of it stemming from his ownership of the Cowboys. He bought the Cowboys for $150 million back in 1989, according to Forbes, and has since seen the franchise’s value skyrocket well beyond that level to its current mark in the billions.

Forbes estimates the franchise’s value at $9 billion as of August 2023, its highest valuation for any NFL franchise and $2 billion ahead of the second-place New England Patriots’ $7 billion valuation. No other NFL team surpasses the $7 billion mark, according to Forbes.

The publication also ranked the Cowboys as the most valuable sports team in the world back in September, coming in ahead of the second-place New York Yankees’ estimated value of $7.1 billion.

All told, Forbes estimates Jones’ net worth to be $14.1 billion as of Nov. 29, 2023, which the publication estimates to rank 126th in the world.

Where Did Jones’ Wealth Come From?

Jones purportedly got his start in business as a young boy when he worked as a greeter at his parents’ grocery store, Pat’s Supermarket.

His first major business venture turned out to be a failure. Jones invested in Shakey’s Pizza Parlor, the first franchise pizza chain in the United States that peaked in the 1970s before shuttering all of its Dallas-Fort Worth locations in 1989.

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He then went to work for his father, Pat, as an executive vice president at his insurance company, Modern Life Security. Jones walked away with $500,000 when the company was sold in 1970, according to The Oklahoman.

He initially was interested in buying the financially ailing San Diego Chargers just a year out of college in 1966 but was talked out of it by his father.

Jones ultimately moved on to oil drilling with the Arkansas-based company Jones Oil and Land Lease. He struck oil in 12 of his first 13 wells, with the first yielding $4 million in oil, according to the book “The Dallas Cowboys: The Outrageous History of the Biggest, Loudest, Most Hated, Best Loved Football Team in America.”

That set Jones up with the financial capital to buy the Cowboys, which he has since built up to great financial success.

From a failed investment in a pizza chain to oil success and now owning the most valuable sports franchise in the world, Jones has amassed a fortune rivaling many professional sports executives.

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