The NFL offseason can be broken down into several key phases that help teams structure their preparation for the upcoming season. From the start of free agency to preseason games, each step plays a role in getting franchises back into rhythm — and one of those phases is organized team activities, or OTAs.
While OTAs are voluntary and consist mostly of lighter practices, it’s always worth keeping an eye on player participation — especially for those navigating contract negotiations. Bills running back James Cook chose not to attend the team’s OTAs, and the franchise’s general manager has since addressed his absence.
James Cook Skips Bills OTAs, but Brandon Beane Isn’t Worried
James Cook’s 2024 season marked a turning point in his NFL career. While his total yardage dipped compared with the previous year, the running back tripled his touchdown count and became a crucial part of the Bills’ offensive game plan.
Now heading into his fourth year in the league, Cook is reportedly looking to secure a long-term deal — though the specific numbers he’s seeking remain unclear. His timing coincides with recent contract extensions for Saquon Barkley and Christian McCaffrey, both of whom helped reset the running back market.
Bills general manager Brandon Beane was asked about Cook’s absence from OTAs and didn’t express any concern about the running back’s availability for the 2025 season.
“I mean, it’s voluntary,” he said. “He’ll be ready to go.”
James Cook is not here for voluntary workouts.
Bills GM Brandon Beane on whether or not it's a big deal: I mean it's voluntary.
Said he's excited for him to put a Bills helmet on this season……"He'll be ready to go."
— Matthew Bové (@Matt_Bove)
The Buffalo Bills’ offense was one of the most efficient units in the NFL last season, finishing fourth overall in the PFSN Offense+ metric with a score of 88.0 — even after parting ways with Stefon Diggs.
In the AFC Championship Game, James Cook delivered the best performance of his career in terms of yardage, totaling 134 scrimmage yards and posting a career-high 81% success rate — a strong finish to a season that saw him become a key piece in Buffalo’s offensive identity.
Cook’s production allowed Buffalo’s offense to become more balanced, paving the way for Josh Allen’s best season since entering the league — one that earned him the NFL MVP award.
While the Bills are expected to ramp up contract talks with Cook, any potential extension will likely come at the right price. Despite ranking among the league’s best in total touchdowns, Cook averaged just 63.1 yards per game — a number that could impact negotiations as the Bills weigh his overall value.
The running back will turn 26 at the start of the season, and his market value is projected to fall between $12 million and $15 million per year — based on recent deals signed by Josh Jacobs and Jonathan Taylor. Contract length could become a sticking point, but if Buffalo wants to keep its RB1, they’ll need to make a competitive offer.