Barstool Sportsbook looks to spread reach ahead of football season

Anyone plugged into the sports betting industry knows the arrival of football season is a key period, and Barstool Sportsbook will be looking to make the most of it. Late summer and early fall brings a huge run of sports, which works favorably for both consumers and operators alike. With new college football and NFL seasons almost here, the popular betting brand will look to add to its user base and spread its reach in both current and forthcoming markets.

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With the Sept. 1 planned launch date for Kansas sports betting, Barstool Sportsbook will soon enter its 13th different legal online state. Next year, the app figures to add at least two more states to its addressable markets when Massachusetts and Ohio come live.

While the launch of such states will present an opportunity for Penn National Gaming’s sports betting app to get out fast and establish early market share, the brand will also look to gain in previously-launched states.

Football season will present the opportunity to accomplish this goal. That’s because NFL reigns supreme in terms of sports betting action. As such, an influx of prospective players will jump into the mix, some for the first time, while others will be looking for a fresh sportsbook option.

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Barstool Sportsbook is all-in for forthcoming season

Given the immense television and media spends from more established apps like DraftKings and FanDuel, Barstool obviously trails both companies in terms of market share. However, it has established itself as a legitimate option for both serious and casual players.

The content company has created fierce loyalty from its readership and followers across video, social media, and podcast platforms, which has helped create an organic player database. That said, those who are unfamiliar with the brand’s content or its personalities will find the app sits on par, and, in most cases, matches industry standards.

Features like app speed and navigation hold up, while odds fall in line with (and in some cases best) those of other apps.

Barstool Sportsbook matches industry leaders

A separate consideration is Barstool Sportsbook’s bonus offerings, which also compare well with similar options. A $1,000 risk-free bet provides a large opportunity for a new player who signs up, while returning users have access to an array of parlay specials, enhanced payouts, and merchandise offers.

Although no current plans for the 2022 NFL and college football seasons have been established yet, last season, the app provided a constant stream of merchandise specials and other unique daily offerings crafted around marquee football games.

Available markets

As noted above, Barstool Sportsbook operates in 12 markets. The full list includes New Jersey, Pennsylvania, Virginia, West Virginia, Tennessee, Louisiana, Arizona, Colorado, Iowa, Indiana, Illinois and Michigan.

Early next month, the app figures to launch in Kansas, marking one of the first times it has come to market on a state’s launch date.

Barstool Sportsbook should have a significant presence for the Jan. 1 Ohio sports betting launch next January, particularly considering Penn National’s brick and mortar presence in the state.

Finally, the timeline for MA sports betting has yet to be defined, but given the brand’s roots in the Boston area, it’s a likely bet to be a major player for New Englanders.

To get Barstool Sportsbook and receive a $1,000 risk-free first bet, click here and use code PFN1000.

Barstool Sportsbook

STATES: AZ, KS, CO, IA, IL, IN, LA, MI, NJ, PA, TN, VA, WV

GET THE APP
PROMO CODE:
PFN1000
SIGNUP BONUS$1,000
RISK-FREE
BET NOW

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