Aaron Gordon is making serious money, both on and off the court. With a massive $133 million extension with the Denver Nuggets, his NBA earnings are just the beginning. From exclusive brand partnerships with companies like 361° and SAXX Underwear to savvy real estate investments and a luxury car collection, Gordon is securing his financial future.
Aaron Gordon’s New Deal Benefits Denver Nuggets
In October 2024, Gordon signed a four-year contract extension with the Nuggets worth $133 million, securing his position with the team through the 2028–29 season. Here’s how his salary breaks down:
2025–26: $22.8 million (player option)
2026–27: $31.98 million
2027–28: $34.54 million
2028–29: $37.1 million (player option)
This deal also includes a 3% trade kicker and performance-based incentives that could add up to $5.4 million over the three new seasons. Gordon helped the Nuggets manage their salary cap by opting into his $22.8 million salary for 2025–26, saving the team around $10 million over the length of the deal.
Aaron Gordon’s Diverse Income Streams Beyond the NBA
Gordon’s income is not limited to basketball. His endorsement portfolio brings in substantial annual revenue from partnerships with brands like 361° and SAXX Underwear.
In February 2020, Gordon signed with 361°, launching his signature shoe lineup featuring the AG1, AG2, AG3, AG4, and AG5 models. The collaboration also includes backpacks, hoodies, jackets, and other apparel — aiming to promote basketball in China among youth.
In February 2025, Gordon partnered with SAXX Underwear as a brand ambassador, joining the “Gamechangers” campaign alongside athletes like Maxx Crosby and Ashton Jeanty. Together, they launched a limited-edition line of performance underwear, supported by a 30-second advertisement showcasing Gordon’s athleticism and personal interests.
Earlier in his career, after being selected fourth overall in the 2014 NBA Draft by the Orlando Magic, Gordon signed a deal with Nike. However, seeking greater creative input, he later transitioned to 361°.
In 2022, Gordon also collaborated with G/95 Cologne, promoting the luxury fragrance in the campaign “G/95: Lust For Love.” The cologne, priced at $150 for a 100ml bottle, gained viral attention thanks to Gordon’s charismatic performance in the campaign ad, sparking parodies like the “G/95 b2b MVP edition.”
Breaking Down Aaron Gordon’s $50 Million Net Worth
Gordon’s estimated $50 million net worth comes not just from his NBA contract and endorsement deals but also from real estate investments and his luxury car collection.
In June 2021, Gordon purchased a 12,000+ square-foot warehouse in Denver’s RiNo Arts District for $2.35 million. He renovated it into a custom live-work space featuring a full kitchen, a game room, and areas for his luxury vehicles.
He also owns a five-bedroom mansion on Lake Tibet in Florida, which he bought for $3.55 million. The property features 140 feet of shoreline, offering a peaceful lakeside retreat.
Gordon’s luxury car collection includes:
Mercedes-Benz AMG GT R — approximately $99,950
Aston Martin Vantage — $150,000
Rolls-Royce Ghost — $315,000
Rolls-Royce Cullinan — $325,000 to $450,000
Porsche 911 GT3 — $182,000
Gordon’s savvy business moves and broad interests show he’s building a fortune that will last long after his playing days are over.
