One of the most shocking developments of the 2025-26 NBA season has been the bizarre divorce between Stephen Curry and Under Armour. After representing the brand for close to a decade and becoming arguably the most important athlete under its banner, the separation seemed incomprehensible.
Now, it looks like the global leader for athletic equipment and apparel, Nike, is rectifying a mistake from 10 years ago as they bring the greatest shooter of all time under their banner. One of their signature athletes and a former teammate, Kevin Durant, was among the first to speak out about the change.
Kevin Durant Welcomes Stephen Curry to Nike
In a story that is now famous all across basketball circles, Nike executives made a major mistake when interviewing Curry for the brand. As a result, the Golden State Warriors legend chose to take his services elsewhere.
At the time, he hadn’t become the household name he is today. But Under Armour saw the potential and snatched him up. A two-time MVP, four-time NBA Champion, and one of the greatest players of all time, Curry has been wildly beneficial for the brand.
However, amid reports of underinvestment from the brand and sinking sales in the division, the two sides decided to part ways. The joint statement from the two, as a result, was as colloquial as it could get.
“This decision was made thoughtfully and respectfully, with a shared sense of pride in what we built together, and a mutual understanding that a separation was best for both Under Armour and Stephen Curry.”
Right after the decision was made official, fans saw a sight that they thought they might never see. Curry, on the court during warmups, sporting a Nike shoe. After calling it “new beginnings,” he’s drawn the interest of the basketball world and, in turn, his former teammate.
During an appearance on the Kay & Adams show, the man who shared the court with Curry in two of his championship wins made his support of a move crystal clear. “It will be incredible. I hope that happens.”
Trying to maintain his professionalism, he added, “No disrespect to Under Armour, he should’ve always been a Nike athlete. But he built his brand. This is an exciting time for him to be able to choose and have people who still want your services at 37. It just tells that his legacy and his brand are intact.”
On the court, it might be hard to pinpoint the age Curry is at. Still a master on the court, he’s averaging nearly 28 points and has eclipsed the 30-point mark in four of his last five games, including back-to-back games with more than 45 last week.
